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Job Details
SIU System Executive Director of Marketing and Communications
P.AP.2453.000
10/03/2023
or until filled
Administrative/Professional
Office of the President-SIUP
Office of the President-SIUP
12-month

The Southern Illinois University System seeks to fill the position of Executive Director of Marketing and Communications (EDMC) who will be responsible for operation of the newly formed Southern Illinois University (SIU) System Office of Marketing and Communications. The Executive Director will be responsible for working with system leadership, coordinating system efforts to develop and maintain external media communications, internal system messaging, website/social media content, marketing, branding and communications materials for existing and new programs and opportunities in furtherance of the university’s mission of excellence in teaching, research, and service.

The EDMC reports to the system president and will be based in Springfield, Illinois. The individual will work with the president on projects to develop media and fundraising opportunities that expand the office’s messaging as well as systemwide and campus giving contributions. They will also serve as liaison between system news sources and outside media in responding to inquiries concerning system and SIU Board of Trustees activities, programs, or events.

The EDMC will establish and maintain media and public information contacts. They will also work with campus marketing and communications office staff in the production and publication of marketing and communications multimedia content.

In overseeing system marketing and branding, the EDMC will develop and evaluate materials for outreach through websites, news releases, publications, and other communication vehicles in support of the system’s mission and goals, its strategic plan and the development of system and joint campus programming. The individual will coordinate internal and external branding and will serve as liaison with campus marketing and communications offices.

The EDMC will work closely with campus communications team members and contributors to identify, write, and edit relevant marketing materials, highlighting system goals and accomplishments while cultivating relationships within the system-wide community. The individual will provide leadership, project support and will counsel the President and system officials in the development and management of strategic internal and external communication projects, initiatives, and events.

The EDMC will manage and monitor the university’s online presence, as well as develop and manage social media strategies. The individual will track system social media growth; recommend changes in social media strategy and coordinate with system-wide social media communicators. The EDMC will also work with campus marketing and communications multimedia staff to develop visual and graphic elements of publications, website, photo, audio, and video communication projects.

Bachelor’s Degree required; seven years of experience in marketing and communications; demonstrated experience in originating and executing communications and marketing plans; proficiency in developing and promoting a social media strategy; experience working with media. Excellent written and oral communication skills, interpersonal skills, and organizational abilities. Demonstrated track record of success in developing, maintaining, and cultivating long-term relationships. Must have attention to detail, be very organized; be able to follow through on matters, work without constant supervision, and understand regulations, policies, and procedures that may affect the SIU System and its campus’ operations. The position requires emotional intelligence, diplomacy, and tact, as well as maintaining a high level of confidentiality.

Master’s Degree encouraged, experience in higher education preferred, strong work ethic, character, personal integrity, and ability to work with the utmost professionalism, discretion, and confidentiality.

Cover Letter, Resume, Transcripts
Stephanie Palmer
618-536-3471
N/A
stephanie.palmer@siu.edu

SIU Carbondale, member of the SIU System, is an anti-racist community that opposes racism, discrimination and inequity in any form, and embraces diversity, inclusion, equity, and justice for all people.

SIU Carbondale is an Affirmative Action/Equal Opportunity Employer of
individuals with disabilities and protected veterans that strives to enhance its
ability to develop a diverse faculty and staff and to increase its potential to
serve a diverse student population. All applications are welcomed
and encouraged and will receive consideration.